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Top Ways to Improve Your Social Media Presence

Do you want to boost your business socially? If yes, then having a control on the social media is quite important, and you must have the ability to engage your users with your offers and facilities. Anyone can increase business sales through it. Also, having a consistent social presence helps you to get in touch with your users.

Capture13Today, we have a few ways to help you increase your social presence.

  1. Track the Presence of your audience:

Never join a social network just because your competitors are using that platform. Select a social network based on your targeted users, you need a wider online market which you can operate in and offer your specific products and services to the audience.

  1. Quality, not quantity:

Totally stay clear of bombarding your followers and friends with marketing messages. You will lose your stable followers, and the new ones will also move away before they get to know you. A well-crafted marketing posting will have more impact as a result. Therefore, focus on posting quality or useful messages to your followers or friends.

  1. Show Personality:

The best place that can develop your brand by giving you a personality is social media. Don’t be afraid of having a human face as this will help your followers and targeted visitors relate to you and your brand. Also, you will build trust and an emotional connection with your visitors by showing them who exactly you are.

  1. Post interesting stuff:

When you post on a regular basis, that simply shows that you have a lot of things to showcase for your customers. At the same time, you need to focus on posting quality as well as interesting content for your followers. When you post new and interesting content, the followers share your content among their friends and family. Also add topical conversation or pictures and add videos, because they drive more engagement.

  1. Get people involved:

Try to create interactive posts, and get more people to communicate with you by asking questions about your products and services. Ask them to submit their personal opinions after using your products. Start sharing the testimonials that your users send, and start giving giveaways through various contests.

  1. Monitor and respond:

You will need to monitor your social media profiles on a regular basis, just after you own one. Always answer your customers’ questions and help them with their complaints without much delay, else you will create a bad image of your brand in their mind. Keep it on top of things and monitor and respond right when you can.

  1. Be Realistic:

By having social media, you will bring a lot of rise in your sales. You will get conversions if you keep showing the real face of your brand your customers and show them how many customers are satisfied with your products. This will create a sense of happiness and trust in the visitors who are new to your brand and want to buy to products.

Now, you can improve your social presence by keeping these tips in your mind. Use them carefully whenever you are opt for any social network.

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5 Reasons Why You Should Use PHP Framework:

Over the last few years, PHP frameworks have been receiving a lot of attention in the web dev community. In fact, if you go through the job listings, you’ll see that having this skillset can take you places. In this article, we’ll explore what makes PHP frameworks so much in demand, and why you should know them…

  1. The MVC Architecture:



MVC stands for Model View Controller; and in PHP, it work as follows:

  • Models: These are your data structures, which are formed usually by interfacing with the database.

  • Views: These are your page templates and output.

  • Controllers: These handle page requests and bind everything together.

With the MVC pattern incorporated within, PHP frameworks help you keep your codes cleaner and more maintainable.

  1. Managing The State:

Let’s say a visitor lands on your website and logs in. From then on, the rest of the pages on your site will show that the visitor is “logged in.” This is what is called managing/maintaining the state, something which HTTP alone is incapable of doing. Using PHP framework helps you to manage it, thus making your life a lot easier.

  1. Event-Driven Programming:


 

For those who are not familiar with the concept, event-driven programming (EDP) is what helps you take action when some event occurs on your website. For instance you may have to take a series of actions on the database to extract, manipulate and insert data when a button is clicked on a page.

EDP is made possible through PHP frameworks. And it helps you to focus on the program as a whole rather than on trying to figure out how to route the request for the best possible result.

  1. Help At Hand:

PHP is awesome, and you can build a whole website around it. However to do so you will need to invest a lot of time in either writing the codes yourself (which may get complicated at times) or searching for third parties that provide the same. But if you’re using the PHP frameworks, all of them have their own extensive libraries to help you with tasks like form validations, email pagination, database extraction, etc.

And, if this was not enough, all PHP frameworks have active communities where you’ll find developers and PHP experts exchanging ideas and resolving issues.

 

  1. Fast and Easy:


 

Last but not the least, you can get your job done much faster, thus making your life much easier. How? The framework is already there, all you need to do is fill in the details. This lead to faster application development and less errors (as you write much less code).

And since the codes are organized, it becomes much easier for you to locate bugs and fix them.

Using a PHP framework is the smart way to work, all you need to do is get familiar with it. There are many frameworks to choose from, the most popular ones being Laravel, Phalcon and Symfony 2. Do your research and invest some time in getting familiar with them. Once that’s done, then PHP coding will become a breeze!

 

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The Other (Not So Good) Side of PHP

We’ve spoke about what PHP is and what it can do for your website. We’ve even seen how PHP becomes the cool guy who helps you put up cool features on your site. So does that mean that PHP is ‘Mr Perfect’, devoid of any flaws? Of course not.

Launched in 1994, PHP has grown to become very popular in the web dev world and has carved a reputation for itself – open source, free and easy to learn. These were in fact the primary reasons why PHP was adopted by many, but these also became the factors contributing to its disadvantages. In this article, we’re going to discuss some of the drawbacks that PHP has.

1. Flexible:



PHP is flexible – there more than 100 ways in which you can do the same task using PHP. You may be thinking, “this is good, isn’t it?” It is, especially for those who like doing things their own way. But the problem comes when you have to hand over the work to someone else. Its extremely difficult for the other person to start where you left off. Result? You spend a lot of time debugging and refactoring, and hacking and re-hacking to get the code right!

2. Easy To Learn:



You must be joking! How can this be a drawback for PHP? Well, allow us to explain. PHP is extremely easy to learn, so a lot of wannabe developers pick up the language and start coding. And the problem is that (because they’re new to the game) they often overlook security concerns. Thus there are a lot of insecure PHP applications out there (its open source, remember?). This in turn leads to the common misconception that PHP itself is bad.

3. Lot Of Resources Online:


One of the primary reasons why PHP is so easy to learn and use is that there are lot of resources online to help you out. Stuck somewhere? Just Google the answer, and you’ll get the whole code ready for you to copy-paste. All this is good, but remember we said that there are a lot of crappy codes out there? If you copy paste one of those, then your overall output becomes crappy too! So unless you know PHP inside out and follow best practices, your website is going to get messed up!

As you can see, PHP in itself is not a bad language at all. It’s more of a misconception among the developers. And then with more languages coming up (like Node.js), PHP is often perceived as not the ‘go-to’ language as it doesn’t have all the features that others have. But, if you ask us, we still recommend PHP. After all, if Facebook has it and they haven’t abandoned it, then it (PHP) must be doing some things right, right

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The Cool Guy PHP!

When it comes to PHP, there are a lot of people who are skeptical about how useful it is to your website, or how feasible it is to use it in your website building process. But, if you ask me, PHP is one of the best server-side scripting languages available, and that’s chiefly because it’s open source, free and terribly easy to learn. Of course, the fact that it’s open source comes withits own set of issues(it’s constantly evolving so there is not set framework to work on). But the things that you can do with PHP definitely overshadows its drawbacks.

PHP is an acronym for PHP Hypertext Preprocessor. But I’m not here to explain what it is. If you’re unfamiliar with PHP, I suggest you read my previous article. I’m here to tell about some of the cool things that you can do using PHP. So let’s get started!

  • Talking numbers!

Wouldn’t it be cool if you could display how many visitors landed on your website (proof of the fact that you’re ‘in the game’, and popular too!)? Well, PHP helps you do that. You can use this scripting language to display a counter on your website, and its pretty easy.

The best part? Displaying numbers helps you win the trust of your visitors and thus may help you bring in more traffic. Just make sure that the displayed number looks good. If the counter shows ‘2 people currently visiting’, then it might just turn off your visitors!

  • It’s All About the Money!

When you have a website that gets a decent amount of traffic, it’s time to monetize the site. But while choosing ads, there’s a high chance that you’d want more than one ad to be displayed on your website (as you’re not very sure which one will work better). So does it mean you crowd your site with banners?

A strict no no! Too many ads and it may drive your visitors away. So what next? PHP to the rescue! You can use the PHP banner rotation script to display more than one ad in the same space. What the script does is rotates your ads so that each one is displayed for a certain amount of time, after which the next one is displayed. It works wonders as it helps you get the best out of the ads without making your website cluttered.

  • Getting Personal!

We humans are a curious lot. We love it when we get even a bit of acknowledgement, something as small as a nod of the head or a wave… So it helps if you can do the same through your website as well. But how?

With PHP of course! It helps you incorporate “Welcome Back! You last visited this site on (date)” feature on your website. So whenever a visitor logs back in to your site, he is greeted with this warm message. Cool, right?  And setting this up using PHP is super-easy. All you need to do is set a cookie in the user’s browser with the date.

There are many other cool stuff that PHP helps you incorporate in your website – display time and date, conduct mathematical calculations, display countdowns – the list just goes on. And perhaps this is the reason why so many websites are using PHP, and no complaints  (at least nothing major) so far!

Choosing a good web host only serves to enhance your experience with PHP. Many offer cheap web hosting services, but not all of them are good. I’m not implying that cheap things are not good. What I’m trying to say here is do thorough research, and you’ll definitely find a company that offers cheap web hosting PHP.

So the next time you’re building a website, give PHP a chance, and I’m sure you won’t regret it!

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PHP: Get To Know It Better!


When you do a Google search for “What is PHP?” you will come up with jargon-filled definitions, definitions that go over your head (unless of course, you’re a hard core developer). And if you are one, then let me tell you right from the start: this article is not for you!

This article is for those enthusiasts who are newbies in the world of web development, having a basic knowledge of HTML, CSS, Java and how a site works. What will you get out of this article? A breakdown of what PHP is (I’ll try and avoid as much jargon as possible!) and why its good for your site.

So What is PHP?

PHP is an acronym for PHP Hypertext Preprocessor. It is a server-side scripting language that is open source, and hence comes free. Launched in 1994, PHP soon gained popularity and is today seen as an integral part of sites like Facebook, Apple, Wikipedia, and even Google! Still not convinced? Let me throw in some numbers as well. As of January 2013, PHP was the main scripting language for 244 million sites!

(Source: Netcraft)

And What Does It Do?

Yes yes, you must be thinking you’ve read what it is and its not something that is helping you much. So let’s get down to business. Given below is a list of what PHP helps you achieve in your website:

  • It Calculates…

PHP is capable of performing simple to complex mathematical equations. It’s also what will help you keep the day, date and time updated on your site.

  • It Collects Information:..

Let’s say a visitor wants to add information in the address book. You can have your PHP directly interact with the user and provide results which saves a lot of time.

  • It Reads and Writes…

PHP can open, read, write and close files in the server.

  • It Secures…

You can use PHP to restrict users’ access to certain pages on your site, which is a helpful tool when you have membership sites. PHP also encrypts data, thereby enhancing security.

  • It Interacts…

You can have your PHP interact with MySQL database which opens up a whole lot of possibilities for you like writing users’ information in the database (which can later be retrieved from the database on request thus decreasing the response time) or setting up a website search feature.


Going through your website can be an annoying experience for your visitors if it takes too long to load on their browser. To fix that, you can opt for PHP, since it loads on all browsers without any hassles. Be it Windows or Linux hosting, you can always give a smooth sailing experience to your potential buyers. But that’s another story. So the next time you want to give learning a server-side scripting language a thought, make it PHP!

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